Rugby World Cup France 2023
World Rugby
This is our rugby remix for RWC France 2023. A fresh and innovative approach was applied across the entire global design package for the world’s third-largest sporting event.
The design package boasts a surprisingly playful title sequence featuring over twenty characters across nine French host locations in a fast-paced celebration of rugby. A story of spectators connecting across France with the game itself. Central to our design principle was that, since fans would watch anyway, the package should appeal to a broader, younger and more global audience. The red brand mnemonic, known as the ‘Mobius’, features throughout all of the tournament’s marketing collateral, and we placed it front and centre in both the title sequence and all match graphic designs.
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Created by Ignite, delivered by AE Live
The match graphics package was given a contemporary twist, with the red mobius being used to navigate the eye-to-screen information.
The ground-breaking stat-driven real-time graphics were combined with live data feeds to enhance every viewers’ enjoyment of every game.
The match graphics package was given a contemporary twist, with the red mobius being used to navigate the eye-to-screen information.
The ground-breaking stat-driven real-time graphics were combined with live data feeds to enhance every viewers’ enjoyment of every game.
