ATP & WTA Tours

Taking the audience on an abstract journey into the star-studded world of high-profile tennis tournaments was our creative objective; the destination was to be Amazon Prime’s premium tennis content.

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Our design was informed by the single-minded idea that tennis had a symmetry to it and the challenge was that flexibility had to be inbuilt into our execution for easy reversions. We have delivered new variants of the title sequence and presentation graphics for Amazon Prime from 2021 to date. This graphic sequence has been designed to be seamlessly updated with new locations and tennis players very quickly without losing its engaging form.