Monday Night Hockey

We were commissioned by streaming giant, Amazon Prime Video, to design and deliver the entire show and match graphics package for Monday Night Hockey. Ice hockey is a tough, raw and dynamic sport, and the Ignite team wanted to reflect that in their approach.

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The turnaround was tight and the Ignite teams in London and Auckland collaborated to create Opening Titles, In-Show Bumpers and Match Graphics amongst the prestigious and expansive livery.

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Ignite capitalised on a single-minded thought; the puck is everything. The puck is at the heart of the ice hockey action and naturally became the Monday Night Hockey brand mnemonic; as both on-screen timer, visual navigator and brand motif.

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In addition, the approach acknowledged the traditions of the game whilst pushing the sport’s design boundaries aesthetically.

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A careful balance of 3D and 2D motion graphics delivered a look that was purposefully punchy, raw and tactile in design and bang on brand, with the ‘Prime Puck’ as the keystone of the graphic system.

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The designs were brought to life live with the AE Live team based in the USA.

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