Game of 2 Halves
Sky Sport
When Sky New Zealand commissioned Ignite to reboot the classic sports quiz show, Game of 2 Halves, the design team were happy to get their fingers on buzzers and deliver a winning graphics package.
Game of 2 Halves always had a reputation for being fast-moving, playful and slightly anarchic, so it made sense to base our design principles on these three attributes.
The logo shield was our first port of call, within the design the oversized number gave a nostalgic throwback to the original logo, whilst the colourways of the logo and package were aligned to the Sky Sport Masterbrand.
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A spatial studio design
The titles were a fast-paced action sequence featuring colliding sports objects from two opposing halves creating the show logo, these would inform the studio design where we extended the toon look throughout the entire show.
The titles were a fast-paced action sequence featuring colliding sports objects from two opposing halves creating the show logo, these would inform the studio design where we extended the toon look throughout the entire show.
