Pacific Nations Cup

World Rugby

Motion Graphics

On-Screen Design

For World Rugby's 2024 Pacific Nations Cup competition, we created an innovative match graphics system and a cinematic title sequence set in an imagined underwater world deep in the Pacific Ocean.

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The team designed ocean-dwelling beings, inspired by the myth and legend of each competing Pacific nations team. Each titan was carefully researched and crafted to create a unique statue embellished with cultural references. The fantasy narrative sees statues of each reimagined titan come to life, team up and unleash the tournament ball upon the world from the depths of the Pacific.

Tattoo artist with floral and geometric arm tattoos wearing blue gloves, focused on her work.

Artist: Tyla Vaeau - Samoa

Hand pinning a black and white abstract drawing featuring a star and crescent moon on a corkboard above another decorated drawing with text 'GREETINGS from.'

Artist: Isabel Humphrey - USA

Young woman in beige sweater examining a card with colorful bird illustrations, surrounded by similar cards on a wooden table.

Artist: Julie Guillem - France

Woman wearing a floral shirt and denim apron painting with a brush on paper at a bright workspace.

Artist: Alice Lindstorm - Australia

Person wearing a beige cap looking at an open book with colorful illustrations, sitting at a desk with various books and a digital drawing tablet.

Artist: Lisa Kogawa - Japan

16 FEMALE ARTISTS

16 CREATIVE VOICES / 16 UNIQUE BACKGROUNDS

The match graphics utilise the blue energy from the title sequence as a spot colour to draw the eye to team data and game stats. Subtle caustic textures and a frosted glass finish to the data panels, create a unique match graphics system designed to stand apart from others in the category. This unique match graphic system has innovative touches with the score ticker’s centralised tournament badge becoming a window for key messages regarding the live game-play.

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