US Elections

CBS News

Motion Graphics
On-Screen Design
Studio and Immersive Design

To work with CBS Newson their American Election Coverage was a once in a lifetime opportunity that the Ignite team were proud to be a part of.

 

This was the ultimate in News broadcast design projects; to create a graphics system that was both functional, dynamic and working in real time with live data feeds. This was to set the bar for the competing US networks and keep viewers informed on the biggest moments in this historical US Election.

 

Our aim was to position CBS News as the central hub of all election information as it came in live to the News Studio.

 

This was a massive undertaking with deliverables including; studio set extensions, interactive map, desk AR and numerous immersive graphic systems designed by Ignite in partnership with sister company Silver Spoon in the USA. Graphic design cues were informed by the iconic CBS Logo eye.

 

The dynamic title sequence was to feature the battleground states as we travelled across America from West to East in a fast-paced race to the Whitehouse.

 

The broadcast was a huge success, with titles sequence work even getting a live on air comment from Gayle King.

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